Investing in a trade show strategy requires a significant amount of effort to optimize the results. The rewards are worth it with billions of dollars of business transacted at trade shows or with customers who initiated contact at an event.
In this respect, the difference between cost and value ought to be appreciated – the business decision should be made based on the value to you that exhibiting brings, not the cost of doing so. You can get more information about trade shows via www.robinreed.co.uk/tradeshows.
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Still, you must ensure that the return on investment (ROI) stands up to scrutiny, so before you place your trade show display order, take a moment to consider these points.
Trade shows are busy events, typically very noisy and bustling – imagine a crowded mall the day before Christmas and you have the idea. You only have fractions of a second to make an impression on attendees and you must be able to stand out from the crowd.
Just as with any asset, you should consider how long you expect the display to last. Today, most displays are very durable but the fashion or style which they may be can very well be out of date a whole lot quicker.
For maximum durability, choose one which is made from high-quality materials and especially uses a lightweight, aluminum frame and a fire-rated fabric that can be machine-washed.
Graphics are a prerequisite for attracting attention – you must make an impression with your display. Today, it is relatively straight forward to integrate fully customized graphics and photographs into your trade show display.