The Central America Tourism Agency (CATA) has introduced a new campaign to boost awareness of the region in the UK.
The campaign is aimed at British travellers who may be thinking about visiting Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama.
Unveiled at the World Travel Market in London earlier this month, the initiative is being launched in partnership with companies including Iberia.
It will see a total of 122 branded taxis driving around the streets of London until March 2010.
The CATA is also running a similar campaign in Madrid and Barcelona, with buses being used to carry the promotional messages in some of the cities’ busiest areas.